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Set up alertsTelecel Ghana
Checking interest…
Qualifications Bachelor's Degree
Job Detail
Job ID 82859
Career Level Officer
Experience 7 Years
Gender Any
Qualifications Bachelor's Degree
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Telecel Ghana
Location: Accra
Employment Type: Full-Time
Application Deadline: 21 August 2026
About Telecel Ghana
At Telecel Ghana, we are building a bold, customer-focused brand that connects people, businesses, and communities through innovative digital experiences.
We are looking for an experienced and commercially minded Digital Marketing Manager to lead our digital growth, competitive strategy, online reputation, content ecosystems, and digital product adoption.
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This role is ideal for a strategic digital marketing leader who understands how to turn consumer insights, technology, culture, data, and creativity into measurable business growth.
As Digital Marketing Manager, you will shape how Telecel engages customers across social media, search, websites, creators, communities, and other digital channels. You will also lead initiatives that strengthen our digital presence, grow product adoption, and build meaningful relationships with our customers.
Key
Own Telecel’s digital competitive strategy and share-of-voice programme across social, search, and earned digital channels.
Monitor competitor activity and identify opportunities to strengthen Telecel’s digital position.
Anticipate competitor campaigns and develop timely, effective responses.
Identify competitor vulnerabilities and translate market intelligence into actionable digital strategies.
Use digital insights and performance data to inform strategic decision-making.
Lead online sentiment monitoring across relevant digital platforms.
Establish clear response protocols and escalation frameworks for digital conversations and emerging issues.
Develop proactive initiatives that strengthen Telecel’s reputation and improve customer sentiment.
Partner with the Customer Experience team to address service issues and close customer feedback loops.
Turn satisfied customers into credible digital advocates and convert detractors into positive brand experiences.
Maintain and continuously update a digital crisis and issues playbook.
Own and accelerate the digital adoption agenda for Telecel Cash, Telecel Play, TERi, E-Commerce, and E-Channels.
Lead digital activation programmes that support the growth of Mobile Financial Services.
Develop campaigns that move customers from awareness and consideration to registration, usage, and active adoption.
Use customer insights and digital performance data to identify and remove barriers to product adoption.
Work with relevant teams to improve digital customer journeys and conversion rates.
Manage and grow the Telecel Cash social media ecosystem, including dedicated handles and always-on content.
Develop digital strategies that increase awareness, engagement, usage, and advocacy for Telecel Cash.
Oversee website management and continuously optimise registration-to-active conversion rates.
Ensure Telecel’s owned digital platforms deliver consistent, relevant, and customer-focused experiences.
Develop and execute an always-on content strategy across social platforms and owned digital properties.
Create content that drives meaningful engagement, conversation, participation, and community growth.
Move beyond vanity metrics by focusing on business outcomes, customer engagement, advocacy, and product adoption.
Incorporate youth culture, music, technology, gaming, entertainment, and lifestyle trends into Telecel’s digital storytelling.
Identify emerging digital trends and translate them into relevant opportunities for the brand.
Lead the development of in-house content capabilities in collaboration with the creative team.
Own Telecel’s influencer and creator strategy across relevant digital platforms.
Identify, evaluate, contract, and develop long-term relationships with creators and influencers who align with Telecel’s brand and business objectives.
Establish clear performance expectations and measurement frameworks for influencer partnerships.
Lead the digital activation of Telecel’s brand ambassador programmes across owned channels and creator ecosystems.
Build authentic partnerships that strengthen brand relevance, credibility, and engagement.
Qualifications & Experience
A Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 7 years of progressive experience in digital marketing, including proven experience leading a digital marketing function.
Strong experience developing and executing integrated digital marketing strategies.
Demonstrated ability to interpret digital data, consumer insights, and performance metrics to drive business decisions.
Experience managing online communities and developing meaningful customer engagement.
Proven experience driving digital product or platform adoption.
Strong understanding of social media, digital content, online reputation management, and digital customer journeys.
Experience with social listening, CRM, or marketing automation platforms is strongly preferred.
Demonstrated experience using AI tools to improve marketing workflows, content development, insights, or campaign effectiveness is strongly preferred.
Strong leadership, communication, stakeholder management, and commercial skills.
Desirable Experience
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