Marketing Officer

Job Detail

Job ID 82296

Career Level Officer

Experience 2 Years

Gender Any

Qualifications HND

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Job Description

MARKETING OFFICER – FIELD-BASED

Company: Unique Flavours & Fragrances Ltd

Locations: Kumasi (Adum) & Koforidua

Employment Type: Full-Time

Industry: Flavours, Fragrances & Colours

Minimum Qualification: Diploma or higher

Application Deadline: 20 August 2026

Company Profile

Unique Flavours & Fragrances Ltd is a leading supplier of quality industrial flavours, fragrances, and colours in Ghana and West Africa. We serve businesses across multiple industries by providing high-quality products, dependable service, and professional technical support.

We are seeking an energetic, confident, and results-oriented Marketing Officer to join our field-based team in Kumasi or Koforidua. The successful candidate will actively engage prospective customers, strengthen existing relationships, promote our products, identify new business opportunities, and contribute directly to sales growth.

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This role is ideal for a self-motivated professional who enjoys meeting customers, understanding their business needs, and turning opportunities into lasting business relationships.

Key

Responsibilities

Field Marketing & Business Development

Conduct regular field visits to existing and prospective customers within assigned territories.

Promote the company’s industrial flavours, fragrances, and colours to businesses and potential clients.

Identify and pursue new business opportunities to expand the company’s customer base.

Research target markets and identify potential customers and industry opportunities.

Develop and maintain a strong pipeline of prospective customers.

Arrange and conduct customer meetings, product presentations, and business discussions.

Follow up consistently on leads, quotations, enquiries, and sales opportunities.

Support the implementation of marketing and sales campaigns within assigned territories.

Customer Relationship Management

Build and maintain strong, professional relationships with existing and prospective customers.

Understand customer

requirements and recommend suitable products based on their needs.

Respond promptly to customer enquiries and provide accurate product information.

Follow up after sales to ensure customer satisfaction and identify additional business opportunities.

Address customer concerns professionally and escalate technical or operational matters when necessary.

Maintain regular communication with key customers to strengthen long-term relationships.

Sales & Market Development

Work closely with the sales team to achieve individual and company sales targets.

Generate leads and convert qualified prospects into customers.

Monitor customer buying patterns and identify opportunities for cross-selling and repeat business.

Gather market intelligence on competitors, pricing, customer preferences, and emerging trends.

Identify new industries, businesses, and applications where the company’s products can create value.

Provide feedback to management on market conditions, customer needs, and competitor activities.

Reporting & Administration

Maintain accurate records of customer visits, leads, prospects, quotations, and sales activities.

Prepare regular field activity and marketing reports for management.

Track the progress of leads and follow up on outstanding opportunities.

Maintain an updated customer database for the assigned territory.

Coordinate with internal teams to ensure smooth processing and fulfillment of customer orders.

Participate in sales meetings, product training, and other company activities as required.

Requirements

Diploma or higher in Marketing, Sales, Business Administration, or a related field.

Previous experience in field sales, marketing, business development, or customer relationship management will be an advantage.

Experience in B2B sales, industrial products, chemicals, flavours, fragrances, colours, FMCG, or a related industry is an added advantage.

Strong interpersonal and communication skills.

Confident and professional when engaging customers and making presentations.

Demonstrated ability to generate leads and develop new business relationships.

Strong negotiation, persuasion, and selling skills.

Good knowledge of the local business environment in Kumasi or Koforidua.

Proficiency in Microsoft Office and basic digital communication tools.

Ability to work independently, manage a field-based schedule, and meet deadlines.

Willingness to travel regularly within the assigned territory.

Valid driving licence will be an advantage.

How to Apply

Interested and qualified candidates should apply online by clicking on the application button.

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