Regional Sales Executive - Takoradi

Job Summary The Sales Representative is responsible for driving sales growth, expanding market coverage, and maintaining strong customer relationships within the FMCG sector. The role requires a proactive individual with proven field sales experience and ownership of a reliable vehicle to effectively manage daily market operations.

Key

Responsibilities Build and maintain strong relationships with distributors, wholesalers, and retailers Achieve monthly sales targets and volume objectives Identify and develop new business opportunities within the assigned territory Ensure product availability, visibility, and proper merchandising in all outlets Implement company pricing, promotions, and trade activities Monitor competitor activities and provide regular market feedback Manage order taking, invoicing, and timely delivery coordination Follow up on payments and ensure efficient debt collection Maintain accurate records of sales activities and customer interactions Submit daily, weekly, and monthly sales reports

Requirements &

Qualifications Minimum of 2–5 years’ experience in FMCG sales Proven track record of achieving or exceeding sales targets Strong knowledge of distribution channels and route-to-market strategies Excellent communication and negotiation skills Ability to work independently and handle pressure Must own a reliable car (mandatory) with a valid driver’s license Good knowledge of the assigned territory Basic proficiency in Microsoft Excel and reporting tools Key Skills & Competencies Strong sales and negotiation abilities Customer relationship management Territory and route management Time management and organizational skills Problem-solving and adaptability Self-motivated with a results-driven mindset Key Performance Indicators (KPIs) Sales volume and revenue growth Number of active customers New customer acquisition rate Collection efficiency and debt recovery Market coverage and visit frequency Product visibility and in-store execution Working Conditions Field-based role requiring extensive travel within assigned territory. Daily visits to customers and market outlets. Fuel and maintenance allowance provided based on company policy.

💰Salary : NEGOTIABLE Interested candidate must reside at this

location (Takoradi).