Sales Manager

Job Detail

Job ID 80417

Career Level Manager

Experience 3 Years

Gender Any

Qualifications Bachelor's Degree

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Job Description

Sales Manager (Full-Time)

Location: Accra, Ghana

Employment Type: Full-Time

Application Deadline: 20 August 2026

Company Profile

A Reputable Company is a dynamic and growth-oriented organisation committed to delivering high-quality products and exceptional customer service. We pride ourselves on innovation, operational excellence, and building strong partnerships with our customers and distributors. Our success is driven by talented professionals who are passionate about achieving results and creating lasting value.

We are seeking an experienced and results-oriented Sales Manager to lead our sales operations, strengthen market presence, and drive sustainable business growth.

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Position Summary

The Sales Manager will be responsible for developing and executing sales strategies that increase revenue, expand market share, and strengthen customer relationships. The successful candidate will lead sales initiatives, optimise distribution performance, analyse market trends, and ensure the effective execution of sales and marketing plans across assigned territories.

Key

Responsibilities

Develop and implement sales strategies and marketing plans that support the company’s revenue, profitability, and growth objectives.

Execute approved business plans and sales objectives to achieve primary and secondary sales targets across assigned territories.

Ensure product availability and market penetration through effective sales planning and execution.

Conduct regular market visits to monitor sales performance, evaluate execution standards, and support the achievement of business objectives.

Build, maintain, and strengthen relationships with distributors, dealers, retailers, and other key customers.

Identify new business opportunities and implement initiatives to expand market coverage.

Gather and analyse market intelligence, including market share, customer trends, competitor activities, pricing, and product availability, and provide timely reports to management.

Oversee the effective deployment, utilisation, and maintenance of company assets, including coolers, display equipment, signage, and other promotional materials.

Manage distribution operations to improve route-to-market effectiveness, inventory management, return on investment (ROI), key performance indicators (KPIs), and overall sales performance.

Monitor sales performance and implement corrective actions to achieve business targets.

Prepare accurate sales forecasts, reports, and performance analyses for management review.

Collaborate with cross-functional teams to support product launches, promotional campaigns, and customer engagement initiatives.

Represent the company professionally and uphold its values in all customer and stakeholder interactions.

Qualifications and Experience

Bachelor’s Degree in Marketing, Business Administration, Sales, Commerce, or a related field.

Proven experience in sales management, business development, or commercial operations, preferably within a fast-moving consumer goods (FMCG), manufacturing, or distribution environment.

Demonstrated experience developing and executing successful sales strategies.

Strong understanding of distribution management, route-to-market strategies, inventory management, and sales operations.

Experience leading teams and achieving sales and profitability targets.

Skills and Competencies

Strong leadership and people management skills.

Excellent negotiation, communication, and relationship-building abilities.

Strategic thinking with strong analytical and problem-solving skills.

Ability to interpret market data and develop actionable business insights.

Strong planning, organisational, and execution capabilities.

Customer-focused with a results-driven mindset.

Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint.

Ability to work under pressure and manage multiple priorities effectively.

How to Apply

Apply online by clicking on the Application button.

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