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Set up alertsA Reputable Company 4
Checking interest…
Qualifications Bachelor's Degree
Job Detail
Job ID 83408
Career Level Others
Experience 3 Years
Gender Any
Qualifications Bachelor's Degree
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Social Media Manager
Reputable Company
Location: Accra, Ghana
Employment Type: Full-time
Application Deadline: 15 August 2026
Our client is a reputable and growing organisation committed to delivering quality products and services while building strong relationships with its customers and stakeholders. The company values innovation, professionalism, teamwork, and continuous improvement and provides a welcoming environment where talented professionals can contribute to business growth.
The company is seeking a creative, strategic, and results-driven Social Media Manager to strengthen its digital presence and build meaningful engagement across social media platforms.
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The successful candidate will develop and execute social media strategies, create engaging content, manage online communities, monitor performance, and strengthen the company’s brand presence across relevant digital channels.
The role requires a strong understanding of social media trends, excellent communication skills, creativity, and the ability to turn business objectives into compelling digital content.
Key
Develop and implement effective social media strategies aligned with the company’s marketing and business objectives.
Manage the company’s social media accounts across platforms such as Facebook, Instagram, LinkedIn, TikTok, X, and other relevant channels.
Create and maintain comprehensive social media content calendars.
Establish clear objectives for audience growth, engagement, reach, and brand awareness.
Monitor social media trends and identify opportunities to strengthen the company’s digital presence.
Ensure consistent brand messaging, tone, and visual identity across all platforms.
Create compelling and relevant social media content, including captions, graphics, short-form videos, reels, stories, and other digital assets.
Develop content that communicates the company’s products, services, values, achievements, and campaigns effectively.
Work with internal teams to gather information and turn business activities into engaging content.
Coordinate photography, video production, and other creative content when required.
Maintain high standards of accuracy, creativity, quality, and brand consistency.
Adapt content to suit different audiences and social media platforms.
Build and maintain positive relationships with the company’s online community.
Respond promptly and professionally to comments, messages, questions, and customer feedback.
Monitor conversations
about the company, products, services, and industry.
Identify potential customer concerns and escalate sensitive matters to the appropriate team.
Encourage meaningful engagement and build a loyal digital community.
Protect and strengthen the company’s online reputation.
Plan and execute social media campaigns to support marketing, sales, product launches, events, and corporate initiatives.
Collaborate with marketing and business teams to align social media campaigns with broader commercial goals.
Support paid social media campaigns and coordinate with external agencies or digital marketing partners when required.
Identify opportunities to increase audience reach, engagement, website traffic, leads, and conversions.
Research competitors and industry trends to identify opportunities for differentiation and growth.
Explore influencer, creator, partnership, and other digital marketing opportunities where appropriate.
Monitor social media performance using relevant analytics and reporting tools.
Track key metrics such as reach, impressions, engagement, audience growth, traffic, leads, and conversions.
Prepare regular social media performance reports for management.
Analyse campaign results and identify successful and underperforming content.
Use data and audience insights to improve content, campaigns, and engagement strategies.
Recommend new approaches and platforms that can strengthen the company’s digital performance.
Educational & Experience
Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, Digital Marketing, Business Administration, or a related field.
Relevant professional certification in Digital Marketing, Social Media Management, or Communications is an advantage.
Proven experience managing social media accounts for a company, brand, agency, or organisation.
Demonstrated experience creating engaging digital content and managing online communities.
Strong understanding of major social media platforms and current digital trends.
Experience using social media analytics and scheduling tools.
Knowledge of Canva, Adobe Creative Suite, CapCut, or similar content-creation tools is an advantage.
Experience with paid social media advertising is an advantage.
Strong copywriting, editing, communication, and storytelling skills.
What We Look For
Creative and highly organised.
Strategic and commercially minded.
An excellent communicator and storyteller.
Proactive and able to take initiative.
Comfortable working independently and within a team.
Detail-oriented and committed to quality.
Data-driven and able to turn insights into practical actions.
Current with emerging social media trends and technologies.
Able to manage multiple campaigns and deadlines simultaneously.
Professional, adaptable, and passionate about digital communication.
Key Performance Indicators (KPIs)
Success in this role will be measured by:
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